Hero mark (print-safe)
600 × 600Use on posters, shop signage, pin badges, album art-sized stamps. Roundel construction makes the tricolore ring visible at any size. Safe to print up to A3 at 300dpi.
Style guide
The mark. The colours. The rules.
The Buy Italy! mark is a tricolore-framed roundel with an
italic bi! at its centre — built from geometry so it
survives vinyl plotters, enamel moulds, and the 25mm pin badge.
Downloads below are print-safe.
Uniqueness: the italic lowercase "bi!"
roundel with a quartered tricolore ring doesn't match any registered
UK or EU trade mark we could find in IPO and EUIPO searches as of
late 2025 (classes 29, 30, 32, 35). This is our working claim, not
legal advice — we'll commission a formal clearance before any
commercial merch run.
Downloads
Bumper sticker lockup
440 × 110Horizontal bumper-sticker lockup. Tricolore cheek + 'bi!' roundel + italic wordmark. Optimised for 200mm × 50mm vinyl cut.
Wordmark (print)
480 × 140Type-only lockup with tricolore underline. Use where the mark is redundant — letterhead footers, receipts, thank-you cards.
Combined mark
variableThe workhorse. Use in headers, invoices, email signatures, app icons.
Mark alone (roundel)
squareSquare-safe. Pins, magnets, favicons, social avatars.
Wordmark alone
wideLong horizontal spaces — banner ads, header bars.
Merch applications
Ten things we've tested the mark on (or intend to). These are our suggested specs — you're welcome to deviate.
| Item | Size | Artwork | Notes |
|---|---|---|---|
| Vinyl bumper sticker | 200mm × 50mm | Bumper sticker lockup | Plotter cut along the rounded rectangle. Matte vinyl; outdoor-safe 5 yrs. |
| Fridge magnet | 75mm round | Hero mark | Full-bleed roundel. Print on flexible magnetic sheet. |
| Enamel pin | 25mm round | Hero mark (simplified — mark + 'bi!' only, no ring text) | Cloisonné; four enamel colours (rosso, verde, crema, ink). |
| T-shirt (chest) | 8cm wide | Bumper sticker lockup (horizontal) or hero mark (square) | Single-colour or four-colour screen print on cream, natural, or black. |
| T-shirt (back) | 30cm wide | Hero mark | Full roundel, full colour. Use heat-transfer for small runs. |
| Tote bag | 28cm wide | Wordmark + small roundel | Two-panel: wordmark on one side, roundel on the other. |
| Espresso cup | wrap | Hero mark + wordmark repeat | Obviously. |
| Fridge magnet set | each 40mm round | Category icons | Coming: one per category (pasta, olio, caffè…) — set of 8. |
Brand specs
- Rosso (red)
- #c8102e
- Verde (green)
- #008c45
- Crema (cream)
- #fff9e5
- Ink (body)
- #1a1a1a
- Clearspace
- 0.25× mark-diameter on every side
- Min print size
- 18mm (roundel); 50mm long-edge (lockup)
- Min screen size
- 32px (roundel); 120px wide (lockup)
- File formats
- SVG master · PNG @ 2048px for partners · PDF for press
License & usage
The Buy Italy! mark, bumper-sticker lockup, and hero mark are available under CC BY-NC-ND 4.0 for non-commercial personal use. Fan stickers on fridges, laptops, and tote bags: go ahead. Commercial runs, uniform kits, or resale of merch bearing the mark: please write first — we'll usually say yes, and we like to know where it's ending up.
This site is supported by affiliate links to Amazon UK. We earn a small commission on qualifying purchases; you pay the same price.