Il laboratorio del logo

Logo lab.

Four variants of the mark, on four backgrounds, plus merch mockups. The brief: simple, high-contrast, italic, readable at one inch. T-shirts and bumper stickers pass or fail here.

Variant On cremaOn inkOn rossoOn verde

Wordmark

The default. Italic Playfair, tricolore-inflected bang. Reads at any size.

Single-colour

Everything one ink. What you'd get silk-screened on a t-shirt. Still recognisable.

Roundel

The BI monogram in a rosso disc. Works as a profile picture, a pin, a sticker.

Boot & wordmark

Stylised Italian boot. Overkill for every context; perfect for merch.

On a shirt. On a sticker. On a mug.

Crema on charcoal — 1-colour print, left chest.
3″ die-cut roundel, matte vinyl.
Ceramic, dishwasher-optimistic.
Bumper sticker, 9″ × 3″, white vinyl.

Size test

From 50% to 200%. Readable at every stop.